The candidate must have great leadership qualities. As part of the organisation, they will play a critical role in aligning creative direction with the company’s strategic goals.
Responsibilities:
Oversee all marketing campaigns for the company
Implement strategy
Promote the business and its products
Ensure the company is communicating the right messaging to attract prospective customers and retain existing ones
Represent the marketing team to cross-functional groups including product management, sales, or customer support
Updating senior leadership on the progress of marketing activities and reporting on the results of campaigns
Monitor market trends, research consumer markets and competitors’ activities
Oversee new and ongoing marketing and advertising activities
Devise innovative growth strategies
Align the company around the brand’s direction, choices and tactics
Requirements and skills:
3-4 years of proven experience in marketing
BS/MS degree in marketing or a related field
Intimate understanding of traditional and emerging marketing channels
Excellent communication skills
Ability to think creatively and innovatively
Analytical skills to forecast and identify trends and challenges
Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.